Apple’s Zipped Lips on Chips

US and European officials talk incessantly about making more world-class computer chips than Taiwan, which they consider vulnerable to Chinese invasion or influence. They’re on a mission to make more chips in the US and Europe and want to spend taxpayer dollars to do so.

Apple doesn’t seem so worried. For years to come, Apple has planned for rolling off assembly lines to continue relying on chips made largely in Taiwan.

Apple has a track record of bending global technology to its manufacturing, and the company has lobbied for more computer chips to be made in America. But Apple and other big buyers of chips do not seem to have made it a priority and are not seriously using their influence over suppliers to speed up the building’s chip factories in the US, Japan or Europe.

“The industry is not raising this as something that they need to see some action on immediately,” said Brett Simpson, a computer chip specialist and partner at investment firm Arete Research.

The apparent disconnect between Western governments and the biggest buyers of chips, like Apple, raises a question for both companies and policymakers: Who’s right about the urgency of the economic and geopolitical risks of chip-making in Taiwan – the people who need votes Or the companies that vote with their wallets?

Government officials may be overstating the risks of concentrating chip-making in Taiwan, or chip buyers like Apple might underestimating them. Or maybe these companies find it too daunting to shift away from the expertise of Taiwan’s chip factories. Whatever the reason, it is as if elected leaders and the companies that need chips are working from a different sense of what is possible and necessary for the future of this essential industry.

Let me recap why big businesses and big governments want to keep computer chips flowing but aren’t moving into a lock step on how and how quickly to achieve that.

Many important products – including smartphones, medical devices and fighter jets – need computer chips to function as their brains or memory. Some of us have become keenly aware of these teeny components because the manufacturing chips are kept up with demand from people who wanted to buy cars, computers and other goods during the pandemic.

The shortages of some products, and the growing tensions between the US and China, have led to the spotlight on the Taiwan Semiconductor Manufacturing Company, or TSMC. It makes most of the world’s cutting-edge computer chips, including for Apple’s products, almost completely in factories in Taiwan.

TSMC is expanding into other places, including Arizona, but it takes years to get new facts up and running. It’s in everyone’s interest to keep facts churning out without computer chips interruption, because the global economy sputters otherwise. The Biden administration and many tech experts also say it is strategically important to preserve America’s know-how in chip-making and counter China’s ambitions in chip-making and other essential tech areas.

Changing the world reliance on chips made in Taiwan should not be easy, and industry officials told Apple that Apple has been working behind the scenes to support legislation to manufacture more chips in America.

Some big chip buyers also said that they will be helping TSMC pay for its chip factories outside Taiwan and will buy chips manufactured there. The question is whether all this could move faster if influential customers put more of their muscle into it.

Simpson told me that if Apple and other big customers such as Qualcomm and Nvidia wanted to spread more quickly away from Taiwan, they could press TSMC to get new facts ready to go all at once rather than phases, as TSMC has been doing. They could also commit to buying more chips from other manufacturers such as Samsung and Intel with factories outside Taiwan. Instead, Apple and others have been doubling down on contracts with TSMC.

When Washington and Silicon Valley don’t seem to share the same sense of urgency, it’s tough for all of us to know if it’s worth the collective effort to create a new world order in computer chips.

Leave a Comment