CUPERTINO, Calif. – More than two years into the coronavirus pandemic, Apple on Monday made a big push to return to normalcy by inviting hundreds of software developers and journalists to unveil its campus’ latest software systems, which included an overhaul to the first thing every iPhone user looks at: the lock screen.
The company said it was bringing more personalization to the iPhone, with the ability to customize the lock screen with colors, widgets and live activities. The new software will let iPhone users create custom lock screens for different scenarios – like a screen for work previews, or a personal screen that shows exercise activity data.
The new software features, part of Apple’s new iOS 16 operating system for iPhones, mirrored those that Google introduced for its Android system in 2021. Google created an offering called “Material You” that lets users change the look of their lock screens by pulling. from colors in their home screen wallpapers.
In addition to those updates, Apple said it was overhauling its messaging system, allowing people to recall and edit texts after they’ve been sent. There is also a new ability to compose messages by fluidly switching between typing text and dictating voice commands.
The company also unveiled Safety Check, an ability for iPhone users to share personal data with others, like location, and revoke access to an abusive relationship.
The presentation marks the first time Apple has invited guests to its campus for a major event since 2019. In the light of rising Covid-19 cases in the Bay Area, the company sets up screens and chairs outside the cafeteria at its heart of $ 5 billion. Campus, Apple Park. Attendees include developers, journalists and retail employees, a group that Apple is eager to improve relations with in organizing a rise in the union.
The software updates come amid a lull in the introduction of new products from a company that late co-founder Steve Jobs made synonymous with revolutionary new devices. Apple last unveiled a new product category, wearables, in 2014 when it introduced the Apple Watch.
In the years since, the company has focused on improving its existing products to spur new sales. In its introduction in 2020, its Mac computers helped boost sales by 23 percent last year as students and employees worked from home because of the pandemic.
On Monday, Apple looked forward to the momentum of its Macs updating its most popular computer, the MacBook Air. The new version sheds a decade-old design with a wedge-shaped case in favor of a slender, rectangular laptop. The computer comes in a multitude of colors, including silver, space gray, gold and dark blue. The company said the new model was 20 percent smaller than its predecessor and weighed 2.7 pounds.
The new MacBook Air features the company’s newest processor, the M2, which it says offers increased performance even as it requires less battery power.
This is a developing story. Check back for updates.